Author Archives: Geri Spieler

Geri Spieler is a Silicon Valley freelance writer. She is an Internet research expert, experienced newspaper reporter and former research director.

Here is a question: What made San Francisco San Franciso? Why do we get along so well?

One major key to the ethos of San Francisco is the city’s explosive and unbalanced growth from 800 to 25,000 people in one year. Twenty-five thousand were men; miners under the age of 40 and 2,000 were prostitutes. San Francisco Tim’s History and Tour Maps

The adventurers who came to mine for gold survived formidable hardships, whether they traveled overland or around Cape Horn. They were self-sufficient and independent minded … Read the rest

What We Need Today are San Francisco Values

Photo by Melinda Martin-Khan

“I didn’t know there was any help out there. … I’d probably be dead if I’d stayed in Stockton.” — Terry, an Army vet suffering from PTSD who found the help she needed to recover in the San Francisco Bay Area

One day if I do go to heaven, I’ll look around and say, ‘It ain’t bad, but it ain’t San Francisco.
— Pulitzer Prize winner
Read the rest

How to Conduct Credible Secondary Research

Photo by Patrick Tomasso

In case a definition is required, there is a difference between “primary” research and “secondary” research. In fact, the difference is critical when it comes to conducting research and using it as source material.

Primary research is new research. It involves conducting interviews, conducting surveys or first-hand observation. An easy example could be a newspaper article about an event when the subjects are interviewed for information … Read the rest

“Stop saying that!!!” Annoying Phrases that Sound Lame and Unoriginal

OK, maybe it’s just me, but there are some phrases being used a lot with little imagination that irritate me. Why don’t people think about what they are saying than using the same old jargon that doesn’t mean anything?

At the risk of sounding like a curmudgeon, what irritates me about jargon is that, as a writer, I’m burdened with always finding fresh, new ways of describing something. To fall … Read the rest

The Writer’s Quandary: We Are All in The Same Proverbial Boat

A writer is a writer is a writer, no matter what genre we practice. We all suffer the ups and downs with creativity, inspiration, and despair.
I say this with all confidence, although some may argue that literary fiction writers are different than those who are journalists, nonfiction authors, and freelancers.

Rubbish. We all have our great moments of inspiration or times when we can’t find the right word to … Read the rest

The “Nose Job” Takes a Giant Leap in New Technology

More people want to change the shape of their nose today than any time in the past 10 years. The build-up of the demand encourages new developments in technology which has never been as remarkable as to-day.
The American Society of Plastic Surgeons (ASPS) says that new technologies have had a significant impact on the industry, with nose reshaping, or rhinoplasty, with 223,018 procedures performed in 2016 according to ASPS. … Read the rest

5 ways how a freelance writer can make your business grow

Guest post by Susan Day

Many people believe they can write their own articles and website content. They don’t see the point of hiring a freelance writer because it is something they can do themselves.

And they can, but just because they know how to write doesn’t mean they should create all their own content. Writing content is a specialized skill that can have visitors coming back to your site … Read the rest

To Niche or not to Niche – One Freelancers Journey

As I embarked on the journey of a career as a full time freelance writer, I was not sure I should choose a niche as there are compelling reasons for both options. So, I thought I would share my background and information for each path. Like many other freelancers, we share this dilemma and sometimes we never really settle on an answer. Every assignment is different and can leak over … Read the rest

Your Warehouse in the Sky-Amazon’s New Airship Fulfillment Center

Your next online order may drop from a warehouse in the sky.

No, really!

Just look up. You see that airship? No, it is not the Goodyear blimp. It’s Amazon’s flying warehouse or airborne fulfillment center (AFC). It’s dropping off your package from that drone you see coming your way. After completing your delivery the drone will catch the next nearby shuttle to take it back to the blimp.

The … Read the rest

The Bootstrap Advantage: Why Start Ups are Nixing the VC World

When Giacomo Vacca, Ph.D., began his startup, Kinetic River, a Silicon-Valley based firm that specializes in life science and biomedical instrumentation in 2010, he knew in order to thrive and grow in the direction he had in mind he needed to have full control.
He used his own money to create his startup, otherwise known in the industry as bootstrapping. He didn’t want a board of directors he didn’t … Read the rest