Guest post by Susan Day
Many people believe they can write their own articles and website content. They don’t see the point of hiring a freelance writer because it is something they can do themselves.
And they can, but just because they know how to write doesn’t mean they should create all their own content. Writing content is a specialized skill that can have visitors coming back to your site repeatedly.
In fact, hiring a freelance writer could be one way to increase their business productivity and revenue.
Do you need more time to market and promote your business? Would you like your business to grow? Do you need more customers?
1. Freelance writers are experts at getting your message across
Your blog posts may be the first thing a potential client sees of your business. You don’t want them clicking away because they have been confused by poor grammar or unclear messages.
Freelance writers are people who have a passion for the written word. They know how to produce quality material which is engaging and compelling. Every business needs returning visitors, and the way to have them coming back to your site over and over again is to supply them with quality posts they want to read.
2. Freelance writers know how to research a topic
While you are an expert in your field, you’ll find that you will run out of things to write about if you try to go it alone.
Freelance writers are experts at creating content around your subject matter. They are able to research the topic, and produce in depth and exciting articles for your clients.
They can research the topic and find out what your competitors are saying, then create 100% original content that is engaging and compelling.
3. Freelance writers can increase your SEO
All great freelancers know how to use keywords to ensure each article they write for you will increase the traffic to your site. They can do this cleverly by rephrasing sentences, and using synonyms that users searching for content use.
People go on line to get a problem solved or to be entertained. A freelance writer will create articles which fulfill these needs, ensuring your traffic increases and your website is ranked high.
4. Freelance writers know your audience
Freelance writers know your audience. They understand what the average person is searching for online. This comes from experience and skills honed over time.
Most importantly, they know how to reach your niche market and speak to them in a language which will pique their interest and have them wanting to engage with your website.
5. Frees up your time to get on with your business
You’re busy and while you do know how to write, you shouldn’t be locked into supplying regular blog posts.
To increase your ranking you need to post often and regularly, and let’s face it, you can’t do everything in your business. Chefs don’t do the dishes, and surgeons don’t sterilize scalpels – you should hire someone who will support your business, and give you the time to get on with doing what you do best. A freelance writer is just the sort of person every successful business person needs.
About the author – Susan Day
Susan Day is an author of 15 books and a content marketer. Her blog, Astro’s Adventures Book Club, is full of ideas and tips for grandparents who want to build a strong relationship with their grandchildren. In particular, Susan specializes in helping grandparents share their love of books with their grandchildren. Susan is currently writing a book titled, The Top 10 Things Happy Grandparents Never Regret Doing!
Susan lives in country Australia with four dogs, three boss cats, three rescue guinea pigs, and an errant kangaroo. And, apart from blogging, writing and reading; she loves drinking coffee, painting and learning to box.