Tag Archives: website

How to Conduct Credible Secondary Research

Photo by Patrick Tomasso

In case a definition is required, there is a difference between “primary” research and “secondary” research. In fact, the difference is critical when it comes to conducting research and using it as source material.

Primary research is new research. It involves conducting interviews, conducting surveys or first-hand observation. An easy example could be a newspaper article about an event when the subjects are interviewed for information … Read the rest

Create an effective web sales tool

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eWebsites successfully designed for sales focus on one product on the home page. They are clean and easy to read and engage the customer. The job of the site is to engage visitors and invite them to explore what the company has to offer.

Several design elements are important to keep in mind when creating a website as a sales tool.

  • Highlight one product on the home page and list
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